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Reinhardt Career and Professional Development Services

Reinhardt University offers a
Bachelor of Science in Business
Administration with a concentration in Marketing through the McCamish School of Business. This concentration prepares students for careers as sales and marketing professionals. Students study domestic and global demand patterns, pricing, promotions, consumer and market research, professional selling, electronic marketing methods, and marketing strategy.

 

Are You Ready To...

• Learn how to become a business to business salesperson or product manager
• Write advertising
• Package products
• Manage distribution
• Learn why consumers buy the
things they do
• Study past advertising campaigns to see why they succeeded or failed
• Constantly be learning and
updating your knowledge and skill sets

 

It Helps To Be...

• Creative
• Strong in communication skills
• Technologically savvy
• A team player who understands people

 

Work Environment

There is often keen competition
for marketing jobs. The work
environment includes substantial
travel, long hours, and strong
possibilities for upward mobility.

 

Knowledge Base

Reinhardt's marketing concentration teaches you to identify the right product to meet customers needs; offer the product at the right price; make it available at the right place; and promote it effectively. You will research the marketplace, define the customer, and learn to sell the product. You will learn how to determine prices and plan, implement, and evaluate
marketing campaigns. In addition, you will develop professional selling skills and e-marketing campaigns to round out your marketing capabilities.

 

Employment Websites

Sales & Marketing Executives
International

What Can I Do with A Degree in Marketing?

Marketing is the art and the science of getting people to buy
things. More formally, it is the study of how to determine consumer needs and translate those needs into products and services and selling them locally, nationally, and globally. Marketing is a practical, career-oriented, and solidly pre-professional major that requires analytical skills, logic and creativity. Upon graduation, most Marketing majors usually find jobs in consulting, market research, and advertising. If you want to work in the Marketing department, though, you should expect to start in sales where you can really get to know a company's products and its customers. In fact, starting in sales is frequently the best way to ultimately get one of those coveted (not to mention high-paying, low stress) jobs in the Marketing department.

Related Careers

Click the job titles below for further information

Account
Representative

Customer Services
Manager

Media Planner

Advertising Account
Executive

Development Officer

Product Manager

Advertising
Copywriter

Distribution
Manager

Promotion Services
Director

Art Director

Property Manager

Bank Officer

Public Relations Director

Brand Manager

Import/Export
Manager

Research Analyst

Business Manager

Inside Salesperson

Retail Store
Manager

Insurance Agent

Sales Promoter

Claim Adjuster

Inventory Manager

Consumer Loan
Officer

Grant Writer

Wholesale
Salesperson

Securities Broker

Commercial Artist

Market Research
Analyst

Telecommunications
Director

Consultant
Marketing/Sales
Manager

Telemarketing
Director

Copywriter

Media Analyst

Urban/Regional
Planner

Credit Analyst

Media Buyer

 

Potential Employers

Click the job titles below for further information

Advertising
Agencies

Insurance
Companies

Product & Service
Organizations

Appraisal Firms

Insurance Firms

Public Institutions
(Health, Education and
Transportation)

Commercial Banks

Local, State, Federal
Government

Real Estate Brokers

Consulting Firms

Retailers

 

Marketing Research Firms

Software & Technology Companies

Trade & Industry
Associations

Hospitals

Print & Electronic
Media Outlets

Government
Agencies

Consumer Affairs
Office

International Trade
Commission

Social Security
Administration

Department of
Commerce

Minority Business
Development Agency

Federal Deposit
Insurance Corporation

Securities &
Exchange
Commission

Department of
Treasury

Savings/Bonds
Divisions

U.S. Mint

Credit Unions

Manufacturers

Savings & Loan
Associations

Financial
Companies

Travel & Tourism
Administration

Management
Consulting Firms

Strategies

• Visit the Career & Professional Development Services department in the Hasty Student Life Building and explore your career and intern potentials through CCN, FOCUS and CANDID Careers/Perfect Interview programs

Campus Contacts

Dr. Donald Wilson
Interim Dean of the McCamish
School of Business
Office: 770-720-5953
DDW@reinhardt.edu

Walter H. Beck, Sr.
Assistant Professor of Business
Office: 770-720-5572
WHB@reinhardt.edu

Career FairFor more information

Peggy Collins Feehery
Director of Career and Professional Development Services
Hasty Student Life Center, Room 301
Office: (770) 720-5548
Fax: (770) 720-9105
career-services@reinhardt.edu

Career Services Office Hours

Monday - Friday
8:30 a.m. - 5:00 p.m.

The Office of Career Services recognizes the need for confidentiality so an individual feels free to explore concerns, formulate plans, make decisions and initiate appropriate actions. All concerns expressed to the Career Consultant shall remain confidential.