Reinhardt Unviersity Home
RU Mobile Reinhardt on FaceBook Reinhardt on LinkedIn The Blogs of Reinhardt University

Reinhardt Career and Professional Development Services

Reinhardt University offers a
Bachelor of Arts in Communication with a concentration in Public Relations and Advertising. This degree program emphasizes the integration of public relations and advertising in today's global media landscape. This coursework, culminating in a
professional internship, enables
students to pursue a PR/Advertising career or graduate study.

Are You Ready To...

• Brainstorm new ideas
• Decide if new products and
services will sell well
• Plan campaigns
• Put company goals before
creative freedom
• Use a variety of communication
tools
• Use market research and
employ various strategies to
develop, promote, and sell your
clients' products and services

It Helps To Be...

• An idea person. New concepts
are the name of the game, so the
more creative you are, the better.
• A strong communicator
• A team leader
• Enthusiastic
• Personable
• Persuasive
• Organized

Work Environment

Public relations managers and
specialists usually work in offices, but they also deliver speeches, attend meetings and community activities, and travel. They work in fairly high-stress environments, often managing and organizing several events at the same time. Most work full time, which often includes long hours. In 2010, almost one-third of public relations managers and specialists worked more than 40 hours per week.

 

Knowledge Base

This major prepares graduates for the professional challenges of
building credibility for organizations, creating marketing campaigns, and promoting trust
between businesses, organizations and their external publics. Graduates will gain critical theoretical and historical knowledge as well as hands-on writing, planning, design and presentation skills.

 

Employment Websites

Public Relations Society
of America


American Marketing Association

Advertising Age

American Advertising Federation

What Can I Do with A Degree in Public Relations and Advertising?

There's a game plan behind every product that is sold - even if that product is a person. Advertising, marketing, and public relations professionals are the brains behind those strategies. Specialists in this field draw on market research to target the right audience; advertising managers are in charge of creating and placing ads; and public relations managers use subtler methods to get the word out. Of course, the roles of these professionals overlap, and their goal is the same: to earn bigger profits. With tools such as advertisements, brochures, and websites, they can make the difference between a success and a flop.

Related Careers

Click the job titles below for further information

Account Manager

Advertising Analyst

Advertising Sales

Communications
Coordinator

Communications
Assistant

Copy Writer

Director of Sales
and Marketing

Event Marketing

Fund Raiser

Human Resource
Specialist

Lobbyist

Marketing/PR
Specialist

Media Planner

Media Researcher

Member Relations

Media Traffic
Manager

Pharmaceutical
Sales Representative

Promotions
Manager

Public Relations
Assistant

Sales Associate

Strategic Planner

 

Potential Employers

Consulting Firms

Service Industry
Management

Public Relations
Firms

Educational
Institutions

Membership
Organizations

Health Care Organizations

Social Service
Agencies

Manufacturing
Firms

Foreign Embassies

Internet Marketers

Trade Associations

Non-Profit
Organizations

Newspapers

Television/Radio
Stations

Chamber of
Commerce

Campaign
Committees

Corporate Advertising
Departments

Publishing Houses

Specialty Advertising Firms

 

Strategies

• Visit the Career & Professional Development Services department in the Hasty Student Life Building and explore your career and intern potentials through CCN, FOCUS and CANDID Careers/Perfect Interview programs
• Develop and strengthen art skills, and develop creativity and
initiative (for the creative side of advertising)
• Compile a portfolio of writing, graphics, and ideas
• Gain knowledge of production and printing. Work with college
or regional magazines and campus publications
• Learn how to sell your ideas
• Gain experience in advertising, marketing, public relations and
sales

Campus Contacts

Dr. Brian O'Loughlin
Communication Program Coordinator
Office: 770-720-5563
BJO@reinhardt.edu

Dr. Pam Wilson
Associate Professor of Communication
Office: 770-720-5578
PSW@reinhardt.edu

Career FairFor more information

Peggy Collins Feehery
Director of Career and Professional Development Services
Hasty Student Life Center, Room 301
Office: (770) 720-5548
Fax: (770) 720-9105
career-services@reinhardt.edu

Career Services Office Hours

Monday - Friday
8:30 a.m. - 5:00 p.m.

The Office of Career Services recognizes the need for confidentiality so an individual feels free to explore concerns, formulate plans, make decisions and initiate appropriate actions. All concerns expressed to the Career Consultant shall remain confidential.