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Marketing
Coke spends .67 cents of every dollar of revenue on marketing. Marketing covers almost everything involved in a product, except the labor and material to make or supply the product or service. In marketing, we are undergoing a transition from mass marketing to marketing to one.
In the marketing concentration within Reinhardt's Bachelor of Science (B.S.) in Business Administration, you learn of these opportunities, and many more:
- How to become a business to business (B2B) salesperson or a product manager
- How to write advertising
- How to package products
- How to manage distribution.
Ninety percent of all new products originate in the marketing department. Why did Alcoa invent the fridge pack? What does "click here if you can get people to click here" mean? By studying marketing in the McCamish School of Business at Reinhardt, you'll learn all this.
We do not want you to survive, we want you to succeed.
What is the job outlook for this major?
- Keen competition is expected for these highly coveted jobs.
- College graduates with related experience, a high level of creativity, strong communication skills, and computer skills should have the best job opportunities.
- High earnings, substantial travel, and long hours, including evenings and weekends, are common.
- Because of the importance and high visibility of their jobs, these managers often are prime candidates for advancement to the highest ranks.
For marketing, sales, and promotions management positions, some employers prefer a bachelor's or master's degree in business administration with an emphasis on marketing. Courses in business law, management, economics, accounting, finance, mathematics, and statistics are advantageous. Additionally, the completion of an internship while the candidate is in school is highly recommended. In highly technical industries, such as computer and electronics manufacturing, a bachelor's degree in engineering or science, combined with a master's degree in business administration, is preferred.
Marketing and sales managers held about 486,000 jobs in 2006. The following tabulation shows the distribution of jobs by occupational specialty:
- Sales managers 318,000
- Marketing managers 167,000
These managers were found in virtually every industry. Sales managers held more than half of the jobs; most were employed in wholesale trade, retail trade, manufacturing, and finance and insurance industries. Marketing managers held more than a fourth of the jobs; the professional, scientific, and technical services, and the finance and insurance industries employed almost one-third of marketing managers.
What are the salaries for marketing majors?
According to a survey by the National Association of Colleges and Employers, starting salaries for marketing majors graduating in 2007 averaged $40,161.
Median annual earnings in May 2006 were $98,720 for marketing managers and $91,560 for sales managers.
Median annual earnings in the industries employing the largest numbers of marketing managers were:
| description |
median annual earnings |
| Computer systems design and related services |
119,540 |
| Management of companies and enterprises |
103,070
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| Management, scientific, and technical consulting services |
100,200 |
| Architectural, engineering, and related services |
92,480 |
| Depository credit intermediation |
91,420 |
Median annual earnings in the industries employing the largest numbers of sales managers were:
| description |
median annual
earnings |
| Professional and commercial equipment and supplies merchant wholesalers |
$112,810 |
| Wholesale electronic markets and agents and brokers |
107,420 |
| Automobile dealers |
101,110 |
| Management of companies and enterprises |
98,240 |
| Machinery, equipment, and supplies merchant wholesalers |
93,450 |
Salary levels vary substantially, depending upon the level of managerial responsibility, length of service, education, size of firm, location, and industry. For example, manufacturing firms usually pay these managers higher salaries than nonmanufacturing firms. For sales managers, the size of their sales territory is another important determinant of salary. Many managers earn bonuses equal to 10 percent or more of their salaries.
Statistics cited here were taken on Jan. 22, 2009, from Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2008-09 Edition, Advertising, Marketing, Promotions, Public Relations, and Sales Managers, on the Internet at http://www.bls.gov/oco/ocos020.htm.
Walter H. Beck, Sr.
Assistant Professor of Business
McCamish School of Business
Reinhardt University
7300 Reinhardt Circle
Waleska, Ga., 30183
770-720-5572
WHB@reinhardt.edu
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