Are you a "people person"? Would you like to use your interpersonal skills, in combination with your writing and design skills, to influence public opinion and shape perceptions?
As a public relations or advertising professional, your role will be to confidently and creatively persuade the public to embrace the values, products and services of a corporation or organization.
The Public Relations and Advertising concentration will equip you with the skills in professional writing, digital design, interpersonal and intercultural communication, audience analysis, and marketing research to be successful in influencing others through public relations and advertising techniques.
Reinhardt's proximity to the metro Atlanta area, with its more than 250 agencies, provides opportunities for internships and employment in an exciting and fast-paced industry.
As a graduate, you'll have a real edge:
- The knowledge of how to create understanding and promote trust between organizations and their audiences (customers, suppliers, employees, etc.)
- Technical and creative skills and hands-on experience
- The means to promote an organization's image, reputation, and product
- Opportunities to strategically address an organization's future and vision
A minor in PR/Advertising is also available.
|Beth (Cohen) Pullias is the social engagement specialist for the American Red Cross at their national headquarters located in Washington D.C. In her role, she works as the community manager for the Red Cross social media channels, assists chapters throughout the country and prepares social media reports while contributing to the daily content strategy across all social channels.
Before joining the Red Cross, Beth worked for two and a half years at George Mason University in Fairfax, Virginia as a public relations and social media coordinator. In that role, she helped begin the social media user group (SMUG) and started the Mason Nation Project on Twitter. Beth is originally from Atlanta, Georgia and received her B.A. in Communication (Public Relations and Advertising) from Reinhardt University in 2010.