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Briana Moody Beth Cohen

Majoring in Public Relations and Advertising

Are you a "people person"? Would you like to use your interpersonal skills, in combination with your writing and design skills, to influence public opinion and shape perceptions?

As a public relations or advertising professional, your role will be to confidently and creatively persuade the public to embrace the values, products and services of a corporation or organization. 

The Public Relations and Advertising major concentration will equip you with the skills in professional writing, digital design, interpersonal and intercultural communication, audience analysis, and marketing research to be successful in influencing others through public relations and advertising techniques.  

Reinhardt's proximity to the metro Atlanta area, with its more than 250 agencies, provides opportunities for internships and employment in an exciting and fast-paced industry.

As a graduate, you'll have a real edge:

  • The knowledge of how to create understanding and promote trust between organizations and their audiences (customers, suppliers, employees, etc.)
  • Technical and creative skills and hands-on experience
  • The means to promote an organization's image, reputation, and product
  • Opportunities to strategically address an organization's future and vision  

A minor in PR/Advertising is also available. See below. 

Beth Cohen    

 

Beth Cohen ('10), a PR/Advertising major, has been
very active both on and off campus during her
years at Reinhardt. Beth received a coveted
internship in Public Relations with the
Smithsonian Institute in Washington, D.C.
in the summer of 2009, working in the
Museum of American History (shown above
with a museum artifact). Beth also served
in various leadership roles on campus, including
Vice President of Student Activities on the SGA.

 


2011-2012

Bachelor of Arts in Communication (B.A.)  

Public Relations & Advertising (Major) 

The Public Relations/Advertising degree program emphasizes the integration of public relations and advertising in today's global media landscape. This major program prepares graduates for the professional challenges of building credibility for organizations, creating marketing campaigns, and promoting trust between businesses, organizations and their external publics. Graduates gain critical theoretical and historical knowledge as well as hands-on writing, planning, design and presentation skills. This coursework, culminating in a professional internship, enables students to pursue a PR/advertising career or graduate study. Main campus only.

General Education Curriculum: 48 hours

Major Required Courses: 54 hours

COM 100 Communication Colloquium (each semester)
COM 201 Interpersonal Communication
COM 202 Introduction to Mass Communication and Mass Media
COM 205 News Writing
COM 206 Feature Writing
ART/COM 308 Digital Art I
ART/COM 309 Digital Art II
COM 311 Public Relations
COM 312 Principles of Advertising
COM 314 Strategies for the Advertising/Public Relations Campaign
COM 331 Media History
COM 340 Professional Writing and Communication
COM 360 Intercultural Communication
COM 370 Media Law and Ethics
COM 403 Theories of Media and Visual Culture
COM 407 Internship
SSC 321 Qualitative Research Methods
COM 490 Capstone Senior Seminar

One of the following Major electives:

COM 210 Photojournalism
COM 250 Fundamentals of Electronic Media Production I
COM 307 Broadcast Journalism
COM 325 Web and Interactive Media Design I

General Electives: 18 hours

Total Semester Credits Required in Degree: 120 hours


For more information

School of Arts and Humanities
Communication: Dr. Brian O'Loughlin
Communication Program Coordinator
770-720-5563 - fax 770-720-9164
email: BJO@reinhardt.edu