Reinhardt University offers a
Bachelor of Arts in Communication with a concentration in Public Relations and Advertising. This degree program emphasizes the integration of public relations and advertising in today's global media landscape. This coursework, culminating in a
professional internship, enables
students to pursue a PR/Advertising career or graduate study.
Are You Ready To...
• Brainstorm new ideas
• Decide if new products and
services will sell well
• Plan campaigns
• Put company goals before
• Use a variety of communication
• Use market research and
employ various strategies to
develop, promote, and sell your
clients' products and services
It Helps To Be...
• An idea person. New concepts
are the name of the game, so the
more creative you are, the better.
• A strong communicator
• A team leader
Public relations managers and
specialists usually work in offices, but they also deliver speeches, attend meetings and community activities, and travel. They work in fairly high-stress environments, often managing and organizing several events at the same time. Most work full time, which often includes long hours. In 2010, almost one-third of public relations managers and specialists worked more than 40 hours per week.
This major prepares graduates for the professional challenges of
building credibility for organizations, creating marketing campaigns, and promoting trust
between businesses, organizations and their external publics. Graduates will gain critical theoretical and historical knowledge as well as hands-on writing, planning, design and presentation skills.
Public Relations Society
American Marketing Association
American Advertising Federation
What Can I Do with A Degree in Public Relations and Advertising?
|There's a game plan behind every product that is sold - even if that product is a person. Advertising, marketing, and public relations professionals are the brains behind those strategies. Specialists in this field draw on market research to target the right audience; advertising managers are in charge of creating and placing ads; and public relations managers use subtler methods to get the word out. Of course, the roles of these professionals overlap, and their goal is the same: to earn bigger profits. With tools such as advertisements, brochures, and websites, they can make the difference between a success and a flop.
• Visit the Career & Professional Development Services department in the Hasty Student Life Building and explore your career and intern potentials through CCN, FOCUS and CANDID Careers/Perfect Interview programs
• Develop and strengthen art skills, and develop creativity and
initiative (for the creative side of advertising)
• Compile a portfolio of writing, graphics, and ideas
• Gain knowledge of production and printing. Work with college
or regional magazines and campus publications
• Learn how to sell your ideas
• Gain experience in advertising, marketing, public relations and