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What is the job outlook for Marketing Majors? 

Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. All of these jobs require education in some element of marketing. According to the U.S. Bureau of Labor Statistics Occupational Outlook Handbook, 2010-11 Edition, positions in these areas are expected to increase by 13 percent through 2018. Marketing manager employment will grow approximately 12 percent and that of sales managers will grow an estimated 15 percent over the over the 2008-2018 time period. Now is the time to study marketing!

The following table from describes marketing related occupations and the projected employment in 2018.

Occupational Title Employment, 2008 Projected Employment, 2018
Advertising, marketing, promotions, public relations, and sales managers 623,800 704,100
Advertising and promotions managers 44,600 43,900
Marketing and sales managers 522,400 596,200
Marketing managers 175,600 197,500
Sales managers 346,900 398,700
Public relations managers 56,700 64,100

Median wages in May 2008 were $80,220 for advertising and promotions managers, $108,580 for marketing managers, and $97,260 for sales manager, and $89,430 for public relations managers.

According to a survey by the National Association of Colleges and Employers, starting salaries for marketing majors graduating in 2009 averaged $43,325.

For more details about the outlook for marketing occupations, visit the U.S. Bureau of Labor Statistics website.

A degree with a concentration in marketing will position you to work in a variety of types of organizations and industries. Cap it off with an internship focused on marketing and you’ll be well on your way to a successful marketing career 


Dr. Wilson

Dr. Donald Wilson
Interim Dean of the McCamish School of Business
7300 Reinhardt Circle
Waleska, Ga. 30183