Professor Walter Beck and two candidates (Caitlyn Crippin and Mary Grace Howard) attend the 2009 National Collegiate Sales Competition.
Coke spends 0.67 cents of every dollar in revenue on marketing. Sounds like a lot, right? But the brand marketing investment supports is an organization’s most valuable asset. Marketing includes everything involved in a product except the labor and materials necessary to develop it. Without marketing, there is no brand; there is no revenue.
Focus on Today’s Marketing Needs
Today’s marketing efforts are moving away from mass marketing to a more focused approach – marketing to one. Reinhardt’s marketing concentration will help you learn to:
- Become a business-to-business (B2B) salesperson or product manager
- Write an advertising campaign
- Package products
- Manage distribution
Answers to Questions
It has been estimated that ninety percent of all new products originate in the marketing department. Why did Alcoa invent the fridge pack? What does “Click here if you can get people to click here” mean? You will learn answers to these questions a more by studying marketing in the McCamish School of Business.
Are you thinking about a sales position? You need to know to sell. Do you want to develop a marketing strategy? You need to know how to assess strengths, weaknesses, opportunities and threats of and to the organization. Reinhardt’s marketing concentration offers students practical skills that will position them to drive results immediately.
It’s All about Fundamentals
You know the three ‘Rs’: reading, writing, and arithmetic. But do you know the four ‘Ps’? In Reinhardt's marketing concentration, you will learn to identify the right Product to meet customers needs; offer the product at the right Price; make it available at the right Place; and Promote it effectively so customers buy. Reinhardt’s marketing concentration provides the foundation for immediate and future success in a marketing career.
Opportunities to Apply What You Learn
Reinhardt’s marketing concentration will provide you will the knowledge, skills, and information necessary for a variety of marketing positions. Your education capped off with an internship will position you for a successful career.
Dr. Donald Wilson
Interim Dean of the McCamish School of Business
7300 Reinhardt Circle
Waleska, Ga. 30183