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McCamish School of Business
Professor Walter Beck and two candidates (Caitlyn Crippin and Mary Grace Howard) attend the National Collegiate Sales Competition.

Coke spends 0.67 cents of every dollar in revenue on marketing.  Sounds like a lot, right? But the brand marketing investment supports is an organization’s most valuable asset. Marketing includes everything involved in a product except the labor and materials necessary to develop it.  Without marketing, there is no brand; there is no revenue.

Focus on Today’s Marketing Needs

Today’s marketing efforts are moving away from mass marketing to a more focused approach – marketing to one. Reinhardt’s marketing concentration will help you learn to: 

Answers to Questions 

It has been estimated that ninety percent of all new products originate in the marketing department. Why did Alcoa invent the fridge pack? What does “Click here if you can get people to click here” mean? You will learn answers to these questions a more by studying marketing in the McCamish School of Business. 

Practical Skills 

Are you thinking about a sales position? You need to know to sell. Do you want to develop a marketing strategy? You need to know how to assess strengths, weaknesses, opportunities and threats of and to the organization. Reinhardt’s marketing concentration offers students practical skills that will position them to drive results immediately. 

It’s All about Fundamentals 

You know the three ‘Rs’: rReading, writing, and arithmetic. But do you know the four ‘Ps’? In Reinhardt's marketing concentration, you will learn to identify the right Pproduct to meet customers needs; offer the product at the right Price; make it available at the right Place; and Ppromote it effectively so customers buy.  Reinhardt’s marketing concentration provides the foundation for immediate and future success in a marketing career.  

Opportunities to Apply What You Learn

Reinhardt’s marketing concentration will provide you will the knowledge, skills, and information necessary for a variety of marketing positions.  Your education capped off with an internship will position you for a successful career.

Course Requirements

Marketing: Business Core (36 credit hours)

100-200 Business Core (15 credit hours)

BUS 105 Basic Computer Applications

BUS 201 Principles of Accounting I - Financial

BUS 202 Principles of Accounting II - Managerial

BUS 205 Principles of Economics - Micro

BUS 206 Principles of Economics - Macro

300-400 Business Core (21 credit hours)

BUS 300 Business Communication

BUS 301 Principles of Management

BUS 302 Principles of Marketing

BUS 303 Principles of Finance

BUS 305 Personal Finance

BUS 330 Statistics for Business Problem-Solving

BUS 460 Strategic Management

Marketing: Concentration (21 credit hours)

Required Courses (12 credit hours)

BUS 452 Buyer Behavior

BUS 453 Business Research

BUS 400 E-Marketing

BUS 451 Marketing Management

Electives (9 credit hours)

BUS 445 Sales Marketing

BUS 446 Personal/Professional Selling

BUS 447 Service Marketing

BUS 441 Business Logistics/Operations

BUS 311 Public Relations Practices

BUS 312 Advertising Principles

Major Curriculum: 48-49 credit hours

General Education Curriculum: 48-50 credit hours

General Electives: 12 credit hours

Total Credit Hours Required in Degree: 120-122 credit hours