PR and Advertising
|
What You Will Learn:
- professional writing and presentation skills
- digital design and graphics
- interpersonal and intercultural communication
- how to analyze audience and marketing research
- how to adapt your strategy to the current media culture
Skills You Acquire:
- The knowledge of how to create understanding and promote trust between organizations and their audiences (customers, suppliers, employees, etc.)
- Technical and creative skills and hands-on experience
- The means to promote an organization's image, reputation, and product
- Opportunities to strategically address an organization's future and vision
|
"Being a PR/Advertising major, I have become confident and I have learned how to creatively persuade the public to embrace the values, products and services of a corporation or organization. All forms of communication: visual, written and oral, must be effective and persuasive. I have also been taught how important it is to responsively adapt your strategy to meet the needs of a variety of audiences, cultures, and perceptions."
Bryan Wallace ‘09
|
|
Joe Niehoff hard at work in the FPAC
|
|
|
Major Required Courses: 45 hours
- COM 201 Interpersonal Communication
- COM 202 Introduction to Mass Communication and Mass Media
- COM 205 News Writing
- COM 206 Feature Writing
- ART/COM 308 Digital Art I
- ART/COM 309 Digital Art II
- COM 311 Public Relations
- COM 312 Principles of Advertising
- COM 314 Strategies for the Advertising/Public Relations Campaign
- COM 340 Professional Writing and Communication
- COM 360 Intercultural Communication
- COM 370 Media Law and Ethics
- COM 403 Theories of Visual Communication and Culture
- COM 407 Internship
- BUS 453 Marketing Research
General Electives: 20 hours
Total Semester Credits Required in Degree: 120 hours
MINOR in PUBLIC RELATIONS & ADVERTISING
- COM 202 Introduction to Mass Communication and Mass Media
- COM/ART 308 Digital Art I
- COM/ART 309 Digital Art II
- COM 311 Public Relations Practices
- COM 312 Advertising Principles
- COM 314 Strategies for the Public Relations/Advertising Campaign
|
|
RECOMMENDED COURSE PROGRESSION PATH
based on average 15-credit load)
|
|
Fall semester |
Spring semester |
| Freshman |
RHC 100 (1-credit) ENG 101 COM 108 MAT 102 Lab Science 1 HIS 111 |
PED 100 class (2-credit) ENG 102 SOC 105 (or alt. Soc Sci req) Lab Science 2 HIS 112 |
|
Sophomore
|
PED activity class (1-credit) REL 104 PSY 101 (or alt. 2nd Soc Sci Req) ART or MUSIC core requirement COM 202 COM 205 |
PED activity class (1-credit) 200-level English Lit (Gen Ed req) REL 204 or 205 General elective COM 206 COM 201 (formerly 301) Submit Sophomore Portfolio and apply for Formal Admission to Major Standing |
| Junior |
ART 308 COM 311 COM 360 BUS 453 Multicultural course or language |
ART 309 COM 312 COM 370 Multicultural course or language General elective |
| Senior |
COM 314 COM 407 COM 340 General electives Apply for Graduation Submit Draft of Senior Portfolio and meet with Advisor for Draft Review |
COM 403 (was 303) COM 498 (recommended Senior Seminar) General electives Submit Senior Portfolio and have Exit Interview with Faculty Graduate! |
|
For more information
School of Communication Arts & Music
Communications: Dr. Pamela S. Wilson
Program Coordinator, Department of Communication
(770)720-5578 - fax (770)720-9164
email: PSW@reinhardt.edu
