Bachelor of Science in Business
Administration (B.S.) -
Marketing Concentration
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The Bachelor of Science in Business Administration
(B.S.B.A) is designed for students who want to major in business and
concentrate in accounting, entrepreneurship, general business,
information systems, or management. These concentrations prepare
students for various positions in companies of all sizes and for
graduate school.
The marketing concentration prepares students
for careers as sales and marketing professionals. Students study
domestic and global demand patterns, pricing, promotions, consumer
and market research, professional selling, electronic marketing
methods, and marketing strategy. |
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Course |
Required Hours |
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General
Education |
55 |
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100-200 Business Core |
18 |
BUS 150 Basic Computer Applications
BUS 201 Principles of Accounting I (Financial)
BUS 202 Principles of Accounting II (Managerial)
BUS 205 Principles of Economics (Micro)
BUS 206 Principles of Economics (Macro)
BUS 290 Legal and Ethical Environment of Business
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300-400 Business Core |
18 |
BUS 300 Business Communication
BUS 301 Principles of Management
BUS 302 Principles of Marketing
BUS 303 Principles of Finance
BUS 330 Statistics for Business Problem-Solving
BUS 460 Strategic Management
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Concentration |
30 |
Required Marketing Courses (12 credit
hours)
BUS 452 Buyer Behavior
BUS 453 Marketing Research
BUS 400 E-Marketing
BUS 451 Marketing
Management
Marketing Electives (choose 9 credit
hours)
BUS 445 Sales Management
BUS 446
Personal/Professional Selling
BUS 447 Services Marketing
BUS 441 Business
Logistics/Operations
BUS 407 International
Business/Marketing
COM 311 Public Relations
Practices
COM 312 Advertising
Principles
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21 |
General Electives - must be approved by a
McCamish School of Business advisor.
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9 |
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Total Semester
Credits Required in Degree |
120
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