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Leila McKinley

Majoring in Communication Arts

Perhaps writing is your strong suit, or maybe it’s always been visual design or image-making. Are you a “people person” who envisions a career in the public sphere? Maybe your passion has always been telling stories either through video, photography--or in writing?

As a Reinhardt Communication Arts major, all of these dreams are possible.

Your courses help you understand how media, culture and society are connected in our rapidly globalizing economy and social world, and they prepare you for a wide range of careers in communication and media as well as for graduate study.

What You'll Study:

  • Interpersonal and intercultural communication

  • Journalism and writing for advertising and public relations

  • Digital design in print and electronic media

  • History, styles and genres of various forms of mass media

  • Media law and ethics needed for careers in media management and organizational communication

Skills You'll Acquire:

  • Organizational and business communication skills

  • Strong interpersonal and intercultural awareness

  • Direct experience with technology and visual design

  • An understanding of the global marketplace

  • Highly valued real-world experience through internships and/or special projects

  • A broad skill base that will allow you to work on varied communication projects

Jacklyn Dowda

"I chose a communication arts concentration for its versatility after graduation. I am still not quite settled on what I want to do, and communication arts allows for movement in my career choices."
Jacklyn Dowda '09

EOY Party

Communication professors Brian O'Loughlin and Pam Wilson (back center and right) with Communication majors Chad Crowe, Morgan Braswell, Carrie Mao, Becki Millsap, Adia Williams and Lindsey Borders.

2011-2012

 

Bachelor of Arts in Communication (B.A.)

Communication Arts (Major)

The Communication Arts degree program provides graduates with a broad background  of knowledge in the major areas of communication for today's global communication context and convergent media environment, including intercultural and interpersonal communication, journalism, mass media, public relations, advertising, graphics and electronic media. Students develop integrated skills in written, visual and oral communication along with essential critical thinking, research, and leadership abilities. The coursework, culminating in a professional internship and portfolio, prepare students for professional careers or for graduate study in a number of disciplines. Main Campus only.

General Education Curriculum:  48 hours

Major Required Courses: 30 hours

COM 100 Communication Colloquium (each semester)

COM 201 Interpersonal Communication

COM 202 Introduction to Mass Communication and Mass Media

SSC 321 Qualitative Research Methods

COM 331 Media History

COM 340 Professional Writing and Communication Skills

COM 360 Intercultural Communication

COM 370 Media Law and Ethics

COM 403 Theories of Media and Visual Culture

COM 407 Communication Internship

COM 490 Capstone Senior Seminar

Major Electives (select six): 18 hours

COM 200 RCTV Practicum (limit 3 credit hours towards degree)

COM 205 Journalism: News Writing

COM 206 Journalism: Feature Writing

COM 207 Screenwriting Development & Protocols 

COM 210 Photojournalism

COM 220 Audio Design

COM 250 Fundamentals of Electronic Media Production I

COM 251 Fundamentals of Electronic Media Production II

COM 252 Media and Sports

COM 305 Organizational Communication

COM 307 Broadcast Journalism

ART/COM 308 Digital Art I

ART/COM 309 Digital Art II

COM 310 Editing and Post-Production in Motion Media

COM 311 Public Relations Practices

COM 312 Advertising Principles

COM 313 Educational Public Relations

COM 314 Strategies for the Public Relations and Advertising Campaign

COM 315 Producing and Directing for Motion Media

COM 320 Technical Writing

COM 325 Web and Interactive Media Design I

COM 326 Web and Interactive Media Design II

COM 350 Introduction to Film and TV Studies

COM /ENG 351 Literature and Film

COM 352 Styles and Genres in Motion Media

COM 365 Global Media

COM 298/498 Special Topics

COM 398 Special Topics in Global/Intercultural Communication

COM 406 Special Project

COM 450 Thesis Project

COM/POL 472 Media and Politics

General Electives: 24 hours

Total Semester Credits Required in Degree: 120 hours

 

MINOR IN COMMUNICATION ARTS (18 hours)

COM 201 Interpersonal Communication

COM 202 Introduction to Mass Communication and Mass Media

COM 360 Intercultural Communication

COM 403 Theories of Media and Visual Culture

Two electives with a 300 or 400 level COM prefix