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Coke spends .67 cents of every dollar of revenue on marketing. Marketing covers almost everything involved in a product, except the labor and material to make or supply the product or service. In marketing, we are undergoing a transition from mass marketing to marketing to one.

In the marketing concentration within Reinhardt's Bachelor of Science (B.S.) in Business Administration, you learn of these opportunities, and many more:  

Ninety percent of all new products originate in the marketing department. Why did Alcoa invent the fridge pack? What does "click here if you can get people to click here" mean? By studying marketing in the McCamish School of Business at Reinhardt, you'll learn all this.

We do not want you to survive, we want you to succeed.

Dr. Kathy Hyatt
Dean, McCamish School of Business