View the Public Relations and Advertising major list of degree requirements (PDF)
Are you a "people person"? Would you like to use your interpersonal skills, in combination with your writing and design skills, to influence public opinion and shape perceptions?
As a public relations or advertising professional, your role will be to confidently and creatively persuade the public to embrace the values, products and services of a corporation or organization.
The Public Relations and Advertising major concentration will equip you with the skills in professional writing, digital design, interpersonal and intercultural communication, audience analysis, and marketing research to be successful in influencing others through public relations and advertising techniques.
Reinhardt's proximity to the metro Atlanta area, with its more than 250 agencies, provides opportunities for internships and employment in an exciting and fast-paced industry.
As a graduate, you'll have a real edge:
- The knowledge of how to create understanding and promote trust between organizations and their audiences (customers, suppliers, employees, etc.)
- Technical and creative skills and hands-on experience
- The means to promote an organization's image, reputation, and product
- Opportunities to strategically address an organization's future and vision
A minor in PR/Advertising is also available.
Beth Cohen, a PR/Advertising major, has been
very active both on and off campus during her
years at Reinhardt. Beth received a coveted
internship in Public Relations with the
Smithsonian Institute in Washington, D.C.
in the summer of 2009, working in the
Museum of American History (shown above
with a museum artifact). Beth also served
in various leadership roles on campus, including
Vice President of Student Activities on the SGA.