Skip to content
Lehigh Carbon Community College

By Jordan Beach

When the spring 2019 semester comes to a close, international student Eric Weixlbaumer will complete his business internship with American Academy of Medical Management (AAMM).

Weixlbaumer discovered the opportunity while working on his project for Dr. Charles Campbell’s eCommerce class the previous semester. The CEO of AAMM, Roger Bonds, was invited to speak to the class about his business, and the students developed potential marketing plans for his company.

Eric Weixlbaumer

“I have had the honor and pleasure of working with Eric Weixlbaumer in numerous marketing class projects over the last two semesters, and was delighted, but not surprised, when Mr. Roger Bonds with AAMM selected Eric to take his organization to the next level of eCommerce,” said Campbell. “Eric truly exemplifies not only academic prowess, but more importantly, the application of what he has garnered at Reinhardt in the real business world.

“Eric’s success is a testimony to the professional preparation focus of the McCamish School of Business, and the Quality Enhancement Plan of Reinhardt University,” he added.

The internship granted the business and marketing major the title of marketing associate and social media manager with AAMM, taking on responsibilities such as creating and scheduling social media posts, running campaigns, interacting with followers and contributing to the marketing team’s weekly meetings, where Weixlbaumer said they “generate ideas to positively affect the overall digital marketing efforts.”

“The marketing insights I have gained from the internship have been outstanding,” said Weixlbaumer. “The team we have at AAMM is helpful and always available for me to ask any questions. Gaining insight from the business world and working together with amazing people is going to affect my future positively.”

Originally, Weixlbaumer chose Reinhardt for its soccer program, although now approaching his fourth year as an Eagle, he feels his time at Reinhardt prepared him for the business world and challenged him as a person.

“I love being around here because with time, it really became my second home away from home. Ultimately it comes down to people, and the people at Reinhardt love what they do, and you can sense it every day.”

AAMM invited Weixlbaumer to remain in his position throughout the summer from his home in Austria. After graduation, he will pursue options in both countries, hoping to continue his soccer career.