Digital Marketing has overtaken traditional marketing for basically every company on Earth. Americans buy things online, which means they expect to learn about things online, which means advertisers are trying to speak to them online. 

It’s also where we all go to look for information before we buy things. Researching a product, directions to a local store, reviews and more. 

This literally means: 

If you know your way around social media, and you’ve got some basic digital skills, companies are looking to hire you.