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Lehigh Carbon Community College

General Business Programs at Reinhardt University

McCamish School of Business & Professions
Concentration | Minor | On Campus

Looking for a degree that provides a solid foundation in business concepts? A concentration in general business may be what you need. General business classes introduce you to accounting, economics, finance, information systems, management, and marketing. With a foundation in these core areas of business, you will have the flexibility to branch off on your own or work with a large corporate entity. You can’t go wrong with this broad-based concentration.

What You’ll Learn at RU

Reinhardt’s general business concentration is a broad degree program designed for students aspiring for a career in business.  Its selling point is in its flexibility: after completing the business core, which includes courses in accounting, economics, management, marketing and finance, you select another five business courses that will best prepare you for your intended career.  You also select several general electives that can address your interests.

Grounding in the Liberal Arts

With a grounding in liberal arts, you will gain experience in critical thinking, strategic planning, decision-making and creativity, all vitally important skills in today’s highly competitive and rapidly changing world.

Real-World Experience

You will use computer programs that you’ll face in the work world. You’ll get a chance to put your new skills to test during an internship or in business-related clubs or other campus activities. Our faculty bring expertise and practical experiences from their years in the corporate world.  And as a United Methodist-affiliated institution, your coursework will address ethics and morals.

General Business Classes You’ll Take

General Business: Business Core (36 credit hours)

100-200 Business Core (15 credit hours)

  • BUS 105 Basic Computer Applications
  • BUS 201 Principles of Accounting I – Financial
  • BUS 202 Principles of Accounting II – Managerial
  • BUS 205 Principles of Economics – Micro
  • BUS 206 Principles of Economics – Macro

300-400 Business Core (21 credit hours)

  • BUS 300 Business Communication
  • BUS 301 Principles of Management
  • BUS 302 Principles of Marketing
  • BUS 303 Principles of Finance
  • BUS 330 Statistics for Business Problem-Solving
  • BUS 460 Strategic Management

General Business: Concentration (21 credit hours)

Careers in General Business


Average annual salary for people working in business and financial industries as reported by the Bureau of Labor Statistics

A concentration in general business prepares you for jobs such as:

  • Administrative services managers
  • Advertising, marketing, promotions, public relations, and sales managers
  • Computer and information systems managers
  • Construction managers
  • Education administrators
  • Engineering and natural sciences managers
  • Farmers, ranchers, and agricultural managers
  • Financial managers
  • Food service managers
  • Human resources, training, and labor relations managers and specialists
  • Industrial production managers
  • Lodging managers
  • Medical and health services managers
  • Property, real estate, and community association managers
  • Purchasing managers, buyers, and purchasing agents
  • Top executives
  • Accountants and auditors
  • Appraisers and assessors of real estate
  • Budget analysts
  • Claims adjusters, appraisers, examiners, and investigators
  • Cost estimators
  • Financial analysts and personal financial advisors
  • Insurance underwriters
  • Loan officers
  • Management analysts
  • Meeting and convention planners
  • Tax examiners, collectors, and revenue agents

General Business Program Details

Tuition and Fees

Reinhardt’s affordable tuition helps you get the personal attention and real-world experiences that will give you a competitive edge in the job market.

Scholarships and Financial Aid

Nearly all students at Reinhardt University receive some sort of financial aid or scholarship. Find out what options you may be eligible for.

Clubs and Organizations

Student organizations and activities round out the total educational program at Reinhardt University. And there is something for everyone, from sports and outdoor recreation, to student government and leadership opportunities, to multicultural and faith-based groups.

Campus Living

Living on campus is an essential part of the college experience and will help you adjust to college life. You’ll have more opportunities to interact with faculty and friends, get involved in activities, and have easy access to classes, the library, performing arts, recreational, and athletic facilities.