Marketing is a specialized career that requires analytical skills, creativity, and communication. Communicating information about services and products to available market segments is a necessary to satisfy consumer needs.

Marketing can include activities such as:

• Determining wants and needs of consumers in certain areas of a market
• Communicating information about products and services
• Marketing analysis and determining the best outlets to communicate to potential consumers
• Content creation
• Copywriting
• Website design and support
• Product pricing research
• Product service needs
• Brand management