Business Administration with Concentration in Digital Marketing
Business Administration with Concentration in Digital Marketing Programs at Reinhardt University
Interested in shaping digital strategies that resonate with online audiences? Digital Marketing is your gateway to a career in social media management, SEO, and content creation.
At Reinhardt University, our program goes beyond classroom learning. You’ll engage in real-world projects, collaborate with industry experts, and gain practical insights into digital platforms and data analytics. Youʼll also graduate with industry-leading certifications from Hubspot and Google, giving you an advantage in the job market.
What You Will Learn at Reinhardt
- Introduction to Digital Marketing: This foundational course provides a comprehensive overview of digital marketing, including key concepts, digital platforms, and tools. Students will learn about social media marketing, email marketing, and search engine marketing.
- Going Viral and Growth Hacking
This course explores strategies for creating viral content and growth hacking techniques to drive rapid audience growth. Students will learn how to leverage social media, content marketing, and SEO to maximize reach and engagement. - Social Media Marketing, Brand Awareness, and Engagement: Students will learn how to create and implement social media marketing strategies that enhance brand awareness and engage target audiences. The course covers content creation, social media analytics, and A/B testing.
- Lifecycle and Email Marketing: This course focuses on designing and executing effective email marketing campaigns tailored to different stages of the customer lifecycle. Students will learn techniques for segmentation, personalization, and campaign automation.
- Digital Marketing Analytics and Experimentation Students will gain hands-on experience with digital marketing analytics tools and techniques. The course covers performance metrics, data analysis, and experimentation to optimize digital marketing strategies.
- Growth Marketing and Multi-channel Digital Marketing Capstone: In this capstone course, students will develop and execute a multi-channel digital marketing strategy. The course emphasizes data-driven decision-making, experimentation, and the integration of various digital channels.
High Demand Major Minor Pairings
Business Administration: Project Management Concentration Major + Digital Marketing Minor
A degree in Business Administration with a Project Management concentration gives you the structured leadership skills to guide teams and resources. When integrated with a Digital Marketing minor, you gain the essential, real-world knowledge to drive revenue. This positions you perfectly for strategic roles where both organizational excellence and market-driven results are key, such as Product Manager, Digital Strategy Consultant, or Account Executive.
Bachelor of Business Administration (B.B.A.)
The Bachelor of Business Administration (B.B.A.) degree completion program is designed for students who are working in, or want to work in business as an executive, administrator, manager, and business owner/entrepreneur with a minimum of 30 semester hours of college coursework in general education and business administration or related discipline (up to a maximum of 90-semester credits). Coursework within the degree program includes business foundations major required classes (36 semester hours), selection of a minor in criminal justice, leadership or healthcare administration. Students can also choose a concentration in Human Resource Management or Project Management, (18 semester hours per concentration).
Careers in Business Administration
$76,000+
Average salary for business and financial occupations as reported by the Bureau of Labor Statistics
900,000+
Expected business and financial occupation openings projected each year as reported by the Bureau of Labor Statistics
A degree in business administration prepares you for jobs such as:
- Digital Marketing Specialist
- Digital Marketing Manager
- Corporate Communications Strategist
- Media Relations Manager
