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Lehigh Carbon Community College

Marketing Programs at Reinhardt University

McCamish School of Business & Professions
Concentration | Minor | On Campus

The Marketing Concentration offered at Reinhardt University provides an immersive academic experience that centers on the core principles required for understanding marketing within a wide range of organizations. It empowers students with practical hands-on experiences and essential marketing skills necessary to steer organizations toward success in today’s dynamic 21st-century marketplace.

Choose from two options for your marketing studies at RU:

  • Bachelor of Science in Business Administration (B.S.B.A.) program with a concentration in Marketing
  • Marketing minor

What You’ll Learn at RU

The Reinhardt Marketing Concentration prepares students to develop and implement marketing strategies, create and manage marketing campaigns, and measure the results of marketing efforts. 

Students graduating with a marketing concentration should understand how to: 

  1. Analyze the different types of markets and consumers. 
  2. Develop and implement marketing strategies and tactics. 
  3. Conduct market research and analyze data. 
  4. Be able to identify and segment target markets. 
  5. Be able to use social media for marketing purposes. 

Marketing Classes You’ll Take

  • Sales Management
  • Marketing Management
  • Buyer Behavior
  • Business Research
  • Personal Selling
  • Services Marketing
  • Digital Marketing
  • Public Relations
  • Advertising
  • Sport Marketing

Careers in Marketing


Average annual salary for people working in the marketing industry as reported by the Bureau of Labor Statistics

A degree in marketing prepares you for jobs such as:

  • Marketing Assistant
  • Social Media Manager
  • Digital Marketer
  • Content Marketing Specialist
  • Copywriter
  • Market Research Analyst
  • Public Relations Specialist
  • Event Planner
  • Brand Manager
  • Media Planner
  • Account Executive
  • Sales Representative
  • eCommerce Manager
  • Marketing Manager

Marketing Program Details

Tuition and Fees

Reinhardt’s affordable tuition helps you get the personal attention and real-world experiences that will give you a competitive edge in the marketing job market.

Scholarships and Financial Aid

Nearly all students at Reinhardt University receive some sort of financial aid or scholarship. Find out what options you may be eligible for.

Clubs and Organizations

Student organizations and activities round out the total educational program at Reinhardt University. And there is something for everyone, from sports and outdoor recreation, to student government and leadership opportunities, to multicultural and faith-based groups.

Campus Living

Living on campus is an essential part of the college experience and will help you adjust to college life. You’ll have more opportunities to interact with faculty and friends, get involved in activities, and have easy access to classes, the library, performing arts, recreational, and athletic facilities.